Electrafish Limited - Privacy Policy:

Electrafish Privacy Statement

Electrafish is committed to safeguarding the privacy of our website visitors in line with GDPR. We believe you have the right to privacy on the web. This policy sets out how we will treat your personal information.

1. Do we use cookies?

The Electrafish website uses 'cookies' to help personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize electrafish.co.uk pages, or register with Electrafish.co.uk site or services, a cookie helps Electrafish.co.uk to recall your specific information on subsequent visits. This simplifies the process of recording your personal information. When you return to the same Electrafish.co.uk web site, the information you previously provided can be retrieved, so you can easily use the Electrafish.co.uk features that you customized.

We use Statcounter, which is an online service which helps us to understand our visitors; for example, how visitors find our website, how long they spend on our site, which web pages they are most interested in etc. We use Statcounter because better understanding how visitors are interacting with our website helps us to improve the content, design and functionality of our site. This allows us to offer a better online experience to our visitors.

Statcounter uses cookies and other technologies to collect data on visitors and visitor activity on our website. This data includes:

(a) Time and date of visit (this can help us to identify and plan for busy periods on our website)
(b) IP address (this is a numerical label assigned to a device by an Internet Service Provider to enable the device to access the internet)
(c) Browser and Operating System (this can help us to make sure that our website functions correctly in the browsers/operating systems used to access our site)
(d) Device Information e.g. device type and screen size (this can help us to make sure that our website functions correctly in the devices used to access our site)
(e) Referring Data e.g. a search engine link (this can help us to understand which search engines are helping visitors to find our website)

Furthermore, when you visit our website a Statcounter cookie (called "is_unique") may be placed in your browser. This cookie is used only to determine whether you are a first-time or returning visitor and to estimate unique visits to the site.
You can learn more about cookies from Statcounter and set your browser to refuse same here:
For further details, please see the Statcounter privacy policy here:

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Electrafish.co.uk services or other web sites you visit.

2. What information do we collect?

We may collect, store and use the following kinds of personal data:

(a) Information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type, referral source, length of visit and number of page views;
(b) Information relating to any transactions carried out between you and us on or in relation to this website;
(c) Information that you provide to us for the purpose of registering with us e.g. your email address and other personal information when you sign up;
(d) Information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters;
(e) Any other information that you choose to send to us.

3. How will we use your personal data?

Personal data submitted to us will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;
(b) improve your browsing experience by personalising the website;
(c) enable your use of the services available on the website;
(d) send you general (non-marketing) communications about services you have used with us before;
(e) send you email notifications which you have specifically requested;.
(f) provide third parties with statistical information about our users, however this information will not be used to identify any individual user;
(g) deal with enquiries and complaints made by or about you relating to the website.
Please note, only if you have consented to being on our mailing list will we send you marketing communications relating to services provided by Electrafish. Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not sell, rent or share your personal data with third party organisations.

4. Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we will disclose information about you only when required to do so by law.

5. Security of your personal data

You will have kindly provided us with your personal information during our communication and any business you conduct with us, including contact details. This confidential information will be kept securely as per our usual practice and your contact details used purely for the purpose of contacting you regarding the services that you have requested from us. We never share your data with any third parties and we endeavor to keep all personal data securely stored. We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. You are responsible for keeping your user details confidential.

6. Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. We may also notify you of changes to our privacy policy by email.

7. Your rights

In line with the General Data Protection Regulations (GDPR), if you wish for us to remove your data or you would like to request a copy of the data that we have on file for you the following procedure will apply.

(a) On receipt of proof of identity and a written or email request your Data will be removed from our records free of charge.
(b) On receipt of proof of identity and a written or email request you may have a copy of any information that we hold about you free of charge.

We will respond to your request within 30 days.
Please e-mail the Website Manager at sales@electrafish.co.uk or write to:
The Data Protection Manager
48 Warstones Drive